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Books are as much a part of scholarly communication, non-fiction or knowledge-based – the latter are usually a write-up of a particular-piece of research, a book provides the opportunity to go into a subject in a lot more depth, drawing on the research of others as well as your own. Despite the emphasis on writing articles to fulfill the requirements of research, a well-rounded scholar will write for in both public/media, as can be seen from the biographies of most established authors in the public domain. Book ideas are normally sold to publishers on the basis of a detailed proposal.